Grey Brazil

XP Investment

These films are the first in a series of 6 chapters telling the story of XP Investments, from its founding in 2001 and following its successful trajectory. Created by Grey agency, the campaign aims at underscoring the human, personal aspects of the brand, setting it apart from the cold, businesslike environment of the financial industry.

With that goal in mind, Lobo was called upon to turn those ideas into dynamic, exciting animations, mixing motion graphics, CG, photography and live action to create a bold language that distinguished itself from the corporate communication style usually found in the segment.

Videos

XP Investment "Kids"
XP Investment "Cars"

Stills & Concept Art

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Credits

Agency
Grey SP
Director
Ricardo Carelli
Executive Producer
Alberto Lopes, Sérgio Salles, Francisco Puech
Director of Photography
Fe Oliveira
Client Management
Rubia Elias, Márcia Guimarães
Post Production
Lívia Portugal
Post Production Assistant
Beatriz Brandão
Post Production Coordinator
Clara Morelli, Rosangela Gomes
Assistant Coordinator
Tainá Soares
Post Art Director
Márcio Mattos
Editing
Kaue Kabrera, Beto Araujo, Ivan Kanter Goldman, Tomás Pasten
Composition
Carlos Campos, Leandro Pena, Rodrigo Vec, Diego Ruiz, Isabella Ferrari, Aline Sanches, Gassan Abdouni
Motion Graphics
Luiz Alberto Ferreira, Rudi Gude, Thomas Mena, Mauricio Borba, Marccus Chaves
Sound Production
A9 Audio