Grey Brazil

Volvo S60 Webar

Volvo Group is one of the largest vehicle manufacturers in the world, and has positioned itself as an innovative and technological company.

CREATIVE CHALLENGE

The company has the principle of innovating, and briefed us about the purpose of disruptively launching the new Volvo S60. Even with the low number of dealers in Brazil, the idea was to take the S60 throughout the country, using technology. To this end, Volvo Car Brasil has proposed to put a car realistic enough to serve as a product site in a browser, as proof of concept, within an entire system that simulated a virtual store, containing: seller, the possibility of customization of the car, test drive scheduling, chat with an expert seller and financing simulations.

ISSUE DETECTED

Maintaining the quality of 3D art and tracking using WebAR technology.

DEVELOPMENT

In addition to all the technical development, we managed to find a way between the customer’s initial roadmap and technological viability, maintaining the proposal of a striking and complete experience.

RESULT

Volvo has greatly increased the breadth of experience users, as no apps need to be downloaded to enable this super-refined WebAR. While on the one hand the biggest challenge was to develop a solution that would guarantee the high processing performance of the app without losing 3D visual quality and tracking accuracy, on the other we found the possibility of maintenance and updating at any time, in real time.

Stills & Concept Art

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Credits

Agency
Grey Brazil
Director
Giovani Ferreira
Executive Producer
Alberto Lopes
Producer
Marcia Sumie
Account Manager
Eve Weigel
Director of Technology
Giovani Ferreira
Project Manger
Eve Weigel
Coding
Caio Bassetti (frontend), Felds Liscia e Manoel Motoso (backend)
VFX
Caio Bassetti
CG Production
Lipe Azevedo, Pedro Orsi, Caio Nahas, Daniel Ueno, Flávio Callegaro, Lucas Pereira e Gino Marcomini
Post Production
Rogério Taffo