SUNO United Creators

EISENBAHN Beer “The beauty of the process”

SUNO United Creators and Lobo joined forces to once again bring the magic of stop motion animation to the Eisenbahn Brewery universe.

Faithful to the artisanal spirit of the brand, the film titled “Beauty of the Process” was directed by Gabriel Nóbrega and produced entirely by hand, combining live action, practical effects and frame-by-frame animation. It follows the journey of a miniature steam engine, the symbol of the brand, through a whimsical version of the brewery, carrying the hops, wheat and barley that will become a tasty Eisenbahn Pilsner in the end.

The train alternates sequences where its movement was captured in real time and others in which it was animated in stop motion – some of which took up to 12 hours to be recorded. The  locomotive headlights needed to stay on for hours on end without varying brightness, which required extensive testing with several models of LEDs and batteries and the maximum use of the internal space of the model, which measures 15 cm in length by 7.5 cm in height.

During the journey the railway becomes a genuine roller coaster, with breathtaking climbs and falls, even passing through a tunnel amid a swirl of beer. This whole scenario was meticulously built in our studio, as a massive 1:55 scale model. Each detail was carefully assembled and placed by hand, including the wheat branches: 18,000 units were used in 4 different sizes. Each branch was manually fixed to the stage, covering approximately 5.8 square meters.

In the construction of the roller coaster, 150 meters of metal bars and 200 meters of wooden rods were used. The rails were made of laser-cut MDF, with about 800 dark wood ties, 250 of which contained built-in neodymium magnets for controlling the movement of the train on the downward sections.

In order to shoot the scene where the train goes through a water pipe, a huge apparatus was built, approximately 5 meters long, which required 4 people operating. The camera went up a track 45 degrees from the ground while rotating on an axis, as water pumps pushed hundreds of liters into the device.

Due to the pandemic, a series of measures were taken to reduce the chances of contagion among the production team. The pre-production period was extended so that each team could complete its assignment before the next team started coming into the studio. These groups were composed of people from the same family, in order to avoid their contact with third parties. And at the end of every day the studio and objects were thoroughly cleaned for the next morning.

Videos

Eisenbahn " Beauty of the Process"
MKOF Train "BEAUTY OF THE PROCESS"
MKOF Tunnel Beer "BEAUTY OF THE PROCESS"
MKOF Smoke underwater "BEAUTY OF THE PROCESS"

Stills & Concept Art

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Credits

Agency
SUNO United Creators
Director
Gabriel Nobrega
Executive Producer
Francisco Puech Leão, Alberto Lopes, Sérgio Salles
DOP
Lucas Andres Barreto
Art Director
Marcos Gardonyi Carvalheiro
Account Manager
Thaís Lopes, Márcia Guimarães
Producer
Eduardo Silva, Ricardo Vaz
Post Production
Clara Morelli, Rosangela Gomes
Stop Motion, Miniatures Producer
Bianca Viani
Art Direction Stop Motion Set Design
Fabiana Fukui Borys Duque
Art Dept Assistant
Michelle Chuang, Ani Valentim, Pedro pinho
Roller Coaster and Train Miniature
Carmem Guerra, Leonardo Muela, Ricardo Argenton
Rigs | Stop Motion | Miniatures
Leonardo Muela, Ricardo Argenton, Nidin Sanches
Art | Stop Motion | Miniatures
Fabiana Fukui, Borys Duque, Lua Nucci
Assistant Stop Motion | Motion Control | MKOF
Nidin Sanches
Assistant Executive Production
Marcelo Abrahão Jacob
Special FX
Shiyozi Izuno Filho, Julio Aires Sobrinho
Post Production Assistant
Bruna Boretto
Animatic
Marcos Samia, Márcio Nicolosi.
Editing
Eduardo Silva
CG Lead
Marcos Samia
Modeling
Marcos Smirkoff, Guto Sposito
Textures
Felipe Ferreira
Render
Felipe Ferreira. Marcos Samia
Simulation
Gabriel Reid, Lucas Stringhetti
Colorist
Leticia Blanco
Lead Composition
Leandro Pena
Composition
Carlos Campos, Nara Andrade, Rodrigo Silva, Leonardo Augusto da Silva
Roto
Diego Ruiz, Gassan Abduni
Sound
DaHouse Audio