LOBO and The Community teamed up to revitalize the spokes-cookie for the Chips Ahoy! brand: Chip, a charming and friendly talking cookie. Chip should have a captivating personality and a positive attitude, but more importantly, his appearance should be realistic and tasty as the real product. Not a problem for our brilliant team of 3D modelers, shaders and animators, who managed to faithfully reproduce real cookie and chocolate chip textures.
The first film to star this new and improved version of Chip celebrates Chips Ahoy! collaboration with Hershey’s, in the form of cookies made with chunks of Hershey’s Milk Chocolate. Directed by Mateus de Paula Santos and João Tenório, it shows Chip lounging in a hot tub filled with liquid chocolate, together with a slowly-melting Hershey’s bar. The setting and props around him were carefully designed to resemble miniature models, down to the fabric textures of Chip’s robe and towel.