MRM Mc Cann Madrid

Vauxhall Astra Ultimate “Cinderella”

Everybody knows the classic tale of Cinderella. But has anyone wondered how this story would sound like told backwards? It would start with a beautiful princess in a castle as she gets the news that her handsome husband, the prince, wants to divorce her. After having her glass slippers taken off her feet, Cinderella finds herself leaving a big party in a carriage that turns into a pumpkin. The horses then turn into mice, the fairy godmother disappears, and her beautiful dress is replaced by soot-stained rags. In the end, Cinderella is made to work in a kitchen where her stepmother and stepsisters spend all day being horrible to her.

This fairy-tale-turned-tragic-story is used by Vauxhall Motors to highlight that the Astra Ultimate comes with reverse camera as standard. After all, as the voiceover sums up in the end, “things can end badly backwards”.

Lobo brought this tale to life in an exuberantly-looking piece of 3D animation, done in a style that resembles stop motion made with puppets, with a lot of care dedicated to simulate real miniature dresses, settings and props.

Stills & Concept Art

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Credits

Agency
MRM - Mccann
Director
Gabriel Nobrega
Executive Assistant
Francisco Puech Leão
Producer
Ricardo Vaz, Eduardo Silva
Art Director
Felipe Jornada
Animation Director/Stop Motion Animator
Lee Peffer
Director of Photography
Lucas Andrés Barreto
CG Supervisor
Mauricio Lobel
Art Coordinator/Set Supervisor
Fabiana Fukui
3D Animatic
Rudi Gudi
Concept
Felipe Jornada
Modeling
Frederyco Martins, Bruno Saber
Leading Composition
Leandro Pena
Yeti/Hair
Marcelo Paskoa da Costa
Composition
Rafael Chiavegatti
Roto/Clean Up
Gassan Abdouni
Roto/Clean Up
Diego Ruiz
After Effects
Denis Milani Adriano
Look Dev/Render
Thiago Peretto
3D Animation
Daniel Bahia, Stefane
Animation Supervisor
Jerome Saravá
Rigging Supervisor
Leo Cardaval
Rigging
Henrique Ribeiro
Color
Leticia Blanco
Set Design
Borys Marques de Castro, Fabiana Fukui
Set Design Assistant
Natalia de Alcantara Vaz, Ligia Mie Jeon, José Paulo da Silva
Line Producer
Themistocles José da Silva Neto
Assistant Set Design
Michelle Chuang