Ogilvy Brasil

VR Vaccine

Hermes Pardini Laboratories, Ogilvy Brazil and Lobo, teamed up to battle one of the world’s most powerful forces: children’s fear of taking vaccine shots.

The strategy chosen against such seemingly unbeatable challenge was to create an immersive fantasy world in which the child becomes a hero, and the vaccine shot a shield that helps her defend the realm against an enemy invasion.

This experience could only be created with VR technology, and all it takes is a headset and smartphone for the child to become so enthralled by the fantastic environment and the engaging story that he completely forgets about the shot, and the crying and screaming gives way to excitement and awe.

Videos

VR Vaccine
VR Vaccine Case

Stills & Concept Art

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Credits

Agency
Ogilvy Brasil
Directors
Nando Cohen, Luiz Evandro
Executive Directors
Alberto Lopes, Paula Moraes, Francisco Puech
Director of Photography
Claus Stellfeld
Account Management
Isabela Gava, Vandreia Ribeiro, Giovana Grigolin
Editor
Fred Siviero
CG Director
Olavo Chagas
Animation Supervisor
Leo Cadaval
Programming
Kleber Kenyti
Sound Design
Sonido
360 Post-production
João Miguel
VR Associate Executive Producers
Eliza Flores, Andre Sernaglia
VR Project Manager
Giovanni Ferreira
Unity Dev
Ken Ichi