TBWA Chiat Day NY

Travelers “Unfinished Stories: The Tree House”

Each day nine people are killed by distracted driving in the U.S., and their life stories are abruptly cut. The families of the victims are left wondering what could have been were it not for such senseless tragedies. To honor some of the people who lost their lives that way Travelers Insurance and TBWA/Chiat/Day N.Y. worked closely with families to bring their loved ones’ unfinished stories to life, imagining the future that would have played out for them.
LOBO was invited to add a new chapter to this series, titled “The Tree House”. It imagines the unfinished story of Howard Stein, a teacher who was killed by a distracted driver months away from retiring. Howard loved woodworking, and planned on spending a lot of time in his wood shop and being a full-time grandpa to his soon-to-be-born granddaughter Evie. If it hadn’t been for a driver who got distracted by her GPS and drove off the road, Howard would get to build amazing things for Evie in his wood shop, and perhaps pass down his love of woodworking to her.
This spirit of craft and handiwork influenced LOBO’s choices for the animated portion of the film, which aims to “complete” Howard’s unfinished story. Director Guilherme Marcondes wanted it to have a handmade, artisanal feel, resembling a stop-motion film made with wooden puppets. The production team achieved this by creating the settings as scale models in studio, adding to it CG-animated characters rendered with a woodcraft-like finish. The camera moves were performed with a robotic motion control system, which allowed the CG and film footage to be seamlessly integrated.

Stills & Concept Art

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Credits

Director
Guilherme Marcondes
Executive Producer
Luis Ribeiro
Producer
Gabriela Leal
Head of Production
Clara Morelli
Coordinator
Helena Jardim, Rosângela Gomes
Art Director
Felipe Jornada
Concept Artist
Felipe Jornada, Fernando Heynen, Wilson Panassi
Storyboard
Libero Malavoglia
CG Director
Mauricio Lobel
Modeling
Eiti Sato, Bruno Sader, Marcel Nilo, Cristiano Porfirio, Nathalia Curi, Frederyco Martins
Lead Rigging
Flavio Castello
Rigging
Alexandre Marassá, Felipe Gimenes, Lucas Magalhães Costa, Henrique Ribeiro
Animation Coordinator
Leonardo Cadaval
Animation Supervisor
Marcio Nicolosi
Animators
Michael Maron, Chris Mayne, Luke Randall, Caleb Lemotte, Nathalia Lemotte, Matt Sackley, Detuco, Norman Lemes, Hannry Pschera, Jerome Saravas, Jannaina Bonacelli, Raphael Vinicius, Ronaldo Brito
Lookdev
Marinho Silva
Textures
Bruno Saber
Render
Marinho Silva, Alexandre Agostini, Rafael Braga
Lead Compositor
Diogo Girondi
VFX 2D
Mauricio Reis, Felipe Silva
VFX/Simulation
Luis Duarte
Color Grading
Mikey Rossiter
Editor
Bruno Carelli, José Eduardo Ambrosio
Tracking
Mauricio Lobel, Leandro Pena
Executive Producer
Francisco Puech
Executive Production Assistant
Bruno Pirozzi
Director of Photography
Lucas Andrés Barreto
1st Assistant Camera
Caio Nigro
Stop Motion Animation Director
Lee Peffer
2nd Assistant Camera
Rodrigo Guerra da Silva
Motion Control
Drive Motion Control
Electrician
Cleber Almeida da Silva
Assistant Director / Line Producer
Adriana Oda
Producer
Chélide Teixeira
Assistant Producer
Jeferson Tiago Lopes
Driver
José César de Queiróz Mazzei
Art Director
Fabiana Fukui
Set Designer
João Cunha
Model Makers
João Cunha, William Pereira, José Paulo da Silva, Zsazsa Fernandes, Vermelho Steam
Assistant Model Maker
Arthur Araujo
Seamstress
Zsazsa Fernandes
Assistant Art Director
Michelle Chuang
Art Interns
Luiza Faria, Marina Rosa