Decoded Advertising

PSU

The Pennsylvania State University, also known as PSU, is launching a campaign together with Decoded Advertising and Lobo to show the positive impact their alumni are making upon the world. Thanks to the education and tools provided by PSU, a large number of scientists and researchers are developing innovative solutions to many of today’s problems – people like Christina Grozinger, who’s implementing creative approaches to prevent the decline in bee populations in Pennsylvania and beyond, and Shevy Karbasi, who was motivated by his own grandfather’s bout with cancer to create an equipment that allows patients to take blood tests quickly at home.
Those stories are told in a rich, painterly graphic style, reminiscent of sophisticated editorial illustrations, combining CG animation with hand-drawn elements like brush strokes and textures.

Videos

PSU Christina_Grozinger
PSU Shevy Karbasi

Stills & Concept Art

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Credits

Director
Guilherme Marcondes
Executive Producer
Luis Ribeiro
Post Production Coordinator
Clara Morelli, Rosangela Gomes
Coordination Assistant
Tainá Soares
Producer
Aron Aguiar, Lilka Hara, Marcelo Barbosa
Concept Art
Felipe Jornada, Wilson Panassi, Rafael Fernandes, Jaye Jungeun Kim, Bruna Imai
Storyboard
Antonio Soares Neto
3D Coordinator
Cintia Miura, Filipe Lopes
Rigging Supervisor
Leonardo Cadaval
3D Animation Supervisor
Jerome Saravas
Rigging
Flavio Castello, Henrique Ribeiro, Felipe Gimenes, Lucas Magalhães, Leonardo Cadaval
3D Modelling
Marcel Fukuwara, Natan Zuanaci, Thiago Batista, Rayza Alvarez
3D Animation
Daniel Bahia, Jerome Saravas, Marcio Nicolosi, Michel Maron, Ronaldo Brito, Stephanie Kajimoto
Motion Graphics
John Harrison, Janelle Miau, Bruno Ronzani, Francisco Beraldo, Julia Goes
2D Animation
Paulo Passaro, Bruno Tedesco, Francisco Beraldo, Julia Goes