Almap BBDO

PEDIGREE “Brings it Back”

A lonely man wanders the desert after losing a loved one. He finally takes the drastic decision to give up on love completely, an act that precipitates his ultimate fall into the depths of despair. When there seems to be absolutely no hope of redemption for him, an unexpected character brings back his capacity for love: a dog.

That’s the story of this touching film commissioned by Pedigree and produced by Lobo  It encourages the adoption of dogs as the best way of bringing back the joy, the love, the hope, even the will to live to someone who’s given up on all those things for any number of reasons.

The animation is 2D, with an elegant, streamlined visual direction made up of stylized shapes, clean lines and a limited color palette. It’s an iconic style that perfectly suits the allegorical, symbolical nature of the narrative.

Stills & Concept Art

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Credits

Agency
Almap BBDO
Director
Gabriel Nóbrega, Alton
Animation Director
Fabiano Broki
2D Lead Animation
Anderson Omori, Chan Tong
Storyboard & Animatic
Storyboard e Animatic
Concept Art
Fabiano Broki, Pedro Jones, Christopher Silveira, Henrique Lobato, Romulo Oliveira
Storyboard & Animatic
Antonio Soares Neto
2D Animation
Henrique Lobato, Bruno Tedesco, Romulo de Oliveira, Michel Venus, Francisco “Chicão” Sanches, Marcos “Bogus Llussá, Paulo Puiupo, Gian Burani
Post Production
Gabriela Maluf
Producer
Vivi Torre
Coordination 3D
Clara Morelli, Rosangela Gomes
Account Manager
Thais Lopes
Post Production Assistant
Taina Soares