Lew'LaraTBWA

Nissan “Platforms”

PLATFORM

The new retail campaign for Nissan, created by Lew’Lara\TBWA, uses mapped projection techniques to visually translate the brand’s concept of “Technomagic”: the magic of technology aimed at making life simpler and more comfortable.

Produced by Vetor Zero/Lobo with director Ricardo Carelli, the spots highlight the features and the individual personality of each Nissan model through animated graphics projected on the background and the vehicle itself, allowing for a great variety of settings with a high level of aesthetic refinement.

The production took 6 days of filming and generated 13 different clusters to be used during the campaign, which anticipates 400 creative variations throughout the year.

 

Stills & Concept Art

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Credits

Agency
Lew'Lara-TBWA
Director
Ricardo Carelli
Producers
Livia Portugal, Eduardo Galvão, Yasmim Uehara, Tomás Pastén
3D Coordinator
Felipe Bauer
Art Director
Marcio Mattos, Felipe Frazão
Composition
Carlos Campos, Leandro Pena, Renato Tripi, Rodrigo Vec, Rafael Chiavegatti, Diego Ruiz, José Eduardo Ambrosio, Juan Marcelo Panzera, Rogério Merlino
Color
Leticia Blanco, Luciano Colaciono, Leandro Lamezi
Editing
Kaue Kabrera, Bruno Carelli
After/4D Cinema
Bruno Menegatti, Rudi Gude, Denis Milani, Luiz Ferreira, Bruno Ronzani, Bruno Ferrari, Marco Wey