TBWA Paris

Mcdo Happy Meal “Having fun Together”

The Grumpfs are back! Eight years after they appeared in the now classic “Happy City” spot, the animated film that introduced McDonald’s mascot Happy to the world, we now meet the fuzzy grumblers on a visit to a fantastic museum of natural history in this new Happy Meal commercial, brought to you by the great creative team of TBWA and Lobo.
 
Full of colossal fossils and outlandish creatures, the wonders of the place are not sufficient to prevent papa Grumpf from reverting to his old dark, gloomy self and scolding his child for expressing too much enthusiasm around the exhibits.
 
Fortunately the Happies are also there, and their wild, crazy antics once again infect everyone with joy and excitement, bringing color back to the Grumpfs’ lives. Those big-grinned, red pranksters are old friends of ours by now, as Lobo enters its sixth year of continuous production of the global Happy Meal campaigns.
 
Scheduled to launch during back-to-school season, the spot aimed at getting kids pumped up for the quest for knowledge, encouraging them to visit their local museums and other educational institutions. Inspired by the famous Muséum National d’Histoire Naturelle in Paris, our museum was designed not only to serve as a setting for the ad but also to provide a fully immersive VR experience, complete with 360º binaural sound that really drives home the effect of being in a huge place with things happening in all directions, even on the ceiling.

Videos

Happy Meal Grumpf "Have fun together"
HM_Grumpf_VR

Stills & Concept Art

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Credits

Agency
TBWA Paris
Agency Global Creative Director
Philippe Tarroux
Agency Producer
Virginie Delmarre, Guillaume Dété
Art Director
Lucie Duda
Creative Executive Director
Loic Francois Marie Dubois
Producer
Ana Leitao da Cunha, Su Constantine, Gabriel Mariano
CG Director
Olavo Lalas
Modeling
Eiti Sato, Daniel Adami, Leo Rezende, Bruno Saber, Marcel Nilo, Rodolfo Araújo, Rômulo de Oliveira, Felipe Bassi, Marcel Tsuruda, Gabriel Lacerda
Rigging
Flávio Castelo, Alexandre Marassa, Felipe Gimenes
Lookdev
Naiara Lima, Rafael Migliorini, Olavo Chagas, Rodrigo Paullichi, Paula Nobre
Animation Supervisor
Léo Cadaval
3D Animation
Márcio Nicolosi, Daniel Alvite, Victor Fernandes, Jannaina Bonnacelli, Bruno Carias, Ronaldo Brito, Rodrigo Souza
Lighting/Rendering
Rafael Migliorini
Nuke
Diogo Girondi
Render Farm Manager
Vedran Sinobad
R&D
Claudia Fujiwara
Sound Design
Else Production, Raw Audio
Concepts Artists
Tony, Isa