TBWA Paris

Mc Donald’s HappyMeal Character

Four years ago, Lobo was approached by TBWA\Paris and Passion Pictures, under creative guidance of director Laurent Nicolas, with a bold proposition: to bring McDonald’s new mascot Happy to life and take charge of producing a continuing series of animated shorts where he would interact with characters from all major animation studios, like Dreamworks, BlueSky, Reel FX and Fox. Naturally, we jumped at the chance without a blink.

With Loic Francois Marie Dubois as it Creative Executive Director it was a hugely complex enterprise, coordinating assets from various production companies and generating content for an array of different markets around the globe; but also a very gratifying experience, one that allowed us to work with so many amazing new characters and beloved franchises from the world of film and animation.

Today, the project keeps going stronger than ever, now under Lobo’s full control. And every time a new McDonald’s Happy Meal campaign shows up on the horizon we can’t wait to see what characters we’ll have the privilege to work with, and what wild antics they will get embroiled in with our wacky, cheerful friend Happy.

 

Stills & Concept Art

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Credits

Agency
TBWA Paris
Production Company
Lobo
Creative Executive Director
Loic François Marie Dubois
Producer
Patricia Signorini, Aron Aguiar, Amanda Queiroz Telles, Ana Leitão da Cunha, Gabriel Mariano
Director
Franck Falgueyrac
CG Coordinator
Diego Esteves, Rick Ramos, João Márcio Gomes
, Olavo Chagas, Julia Lemos, Guilherme Rizzo, Paulo Pinho, Felipe Lopes, Rafael Segnini, Rodrigo Paulicchi
Composition
Narayani Andrade, Leonardo Augusto, Rafael Chiavegatti, Rodrigo Vec, José Eduardo Ambrosio, Carlos Campos, Renato Carone, Guilherme Sarinho, Diogo Girondi, Leandro Pena
Concepts
Debora Matsuda, Wilson Panassi, Fernanda Oliver, Isabela Littger, Rômulo de Oliveira Pereira, Antonio Soares Neto ,Vinicius Barros, Erica Nagai
Animation
Daniel Figueiredo, Stephanie Kajimoto, Jerome Saravas, Marcio Nicolosi, Ronaldo Brito, Raphael Vinicius Silva, Jorge Zagatto Neto, Jannaína Bonnacelli, Helio Takahashi, Alexandre Martins, Ivan Oviedo, Marco Trandafilov, Guilherme Gubert, Vitor Dinis, Leandro Martins, Daniel Alvite, Rodrigo Souza, Bruno Carias
Texture
Olavo Chagas, Franck Falgueyrac, Ina Carolina
Modeling
Diego Esteves, Natan Zuanaci, Bruno Saber, Ina Carolina, Rodrigo Reis, Guto Sposito, Luiza Takayassu, Eiti Sato, Marcell Fukuawara, Adam Pierre, Bruno Coimbra, Cintia Miura, Alessandro Barbosa, Daniel Adami, Leo Rezende, Rodolfo Araújo, Felipe Bassi, Marcel Nilo, Gabriel Lacerda, Marcel Tsuruda, Frederyco Martins
Render
Rafael Migliorini, George Damiani, Luiz Felipe Benassi,  Igor Colaiacovo, Julia Lemos, Mauricio Trivelini, Mauricio Pirillo, Thiago Peretto
Rigging
Viviane Adade, Leornado Cadaval, Flávio Castelo, Alexandre Marassa, Felipe Gimenes, Henrique Ribeiro, Lucas Magalhães
Simulation
Lucas Stringhetti, Felipe Marceu, Luiz Duarte, Alexandre Yamamoto, Rogerio Miyagi, Edd Souza, Christye Lira
Matte Painting
Eduardo Schaal, Ricardo Riamonde, Montalvo Machado, Caio Bucaretti
Sound Design
Hilton Raw