David

Faber Castell “Endless Forest”

This is one of those projects that’s gratifying in so many levels, combining bold visual style, cutting-edge technology and, more importantly, a noble cause.

Lobo, with the help of their new division, Lab, dedicated to digital media, brought to fruition the campaign created by DAVID to promote Faber-Castell’s EcoPencil line, made of 100% reforested wood.

Comprising a TV and online ad and a mobile app, the communication shows the pencils transforming into 13 different animals from the Brazilian fauna, conveying the idea that the EcoPencil line not only helps preserve the trees, but also the whole ecosystem that depends on them.

To use the AR app all the child has to do is point the camera on her cell phone or tablet at one of the brand’s pencils, and a 3D animal appears according to the color of the object, along with information about its species. It’s also possible to paint the animals to give each of them a unique appearance, giving the child the opportunity to assemble her own customized, playful and informative collection.

Videos

Faber-Castell - Endless Forest
FABER_CASTELL_Floresta_Sem_Fim_CANNES_Ingles
faber en lobo

Stills & Concept Art

image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description image description

Credits

Agency
David
Client
Faber-Castell
Creative VP
Rafael Donato
Creative Director
Edgar Gianesi
Art Director
Pablo Manzotti
Copywriters
Luiz Alexandre Musa, Edgar Gianesi, Rodrigo Sant'anna
Producers
Rafael Rosi, Paty Silveira
Account Executive
Rodrigo Kozma
Director
Luiz Evandro
Executive Producers
Alberto Lopes, Sérgio Salles
Associate Executive Producers
Eliza Flores, André Sernaglia
Director of Photography
Luiz Maximiliano
CGI Directors
Fábio Shigemura, Rafael Segnini
Account Management
Camila Carrieri, Márcia Guimarães
Digital Director
Eduardo Bellotto
Technology Director
Ohmar Tacla
Develpoment Director
Jefferson Scomacao
Art Director - APP
Davi Maine
Project Manager
Giovani Ferreira
Producer
Eve Weigel
Colorist
Guilherme Ribeiro
Animation
Marcio Nicolosi, Rodrigo Souza ,Ronaldo Brito, Renato Sena, Raquel Fernandes, Ken Ichi
Render
Marinho
Composition
Carlos Campos, José Eduardo Ambrosio, Guilherme Sarinho
Rigging
Viviane Adade, Joaquim Nazario, Flavio Castello
Animation Production Management
Michelle Vinotti
Post Production Management
Patricia Signorini
Sound Design
Punch