Suno Creators - SP

EISENBAHN Beer “ALL ABOARD”

Founded in 2002, Eisenbahn brewery is one of the brands responsible for introducing different styles of beer to the Brazilian public, which up until recently knew only of Pilsners. The new campaign devised by Suno Creators aims to expand the brand’s reach to a broader public, presenting is four varieties in a didactic, playful way.

The main piece of the campaign is a film produced by Lobo, directed by Mateus de Paula Santos, Nando Cohen and the Alton duo, that shows the brand’s icon, a locomotive (“eisenbahn” is German for “railroad”) jumping out of the bottle’s label and taking the viewer to a trip through its lineup: Pilsner, Weizenbier, Pale Ale and American IPA.

In accordance to the spirit of “craft” that remains at the basis of the brand’s philosophy, the film was produced with a combination of live action and a variety of handmade animation techniques, such as stop motion, pixilation, page-flipping, picture-stacking etc. The process involved building an entire bar in studio, printing every frame of animated sequences in cardboard, and other practical feats that can be seen in the Making Of video below.

The spot’s soundtrack is the classic Iggy Pop tune “The Passenger”, which is perfectly fitting not only for its lyrical content but also for being written during a train ride around Berlin in the late ‘70s.

Stills & Concept Art

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Credits

Agency
Suno Creators - São Paulo
Directors
Mateus de Paula Santos, Nando Cohen, Altons
Director of Photography
Marcelo Trotta
Director of Photography Second Unit
Lucas Barreto
Executive Producers
Alberto Lopes, Sergio Salles, Francisco Puech
Art Director
Marcelo Reginato
Assistant Director
Beto Maldonado
Editing
Ivan Goldman, Beto Araujo
Account Manager
Marcia Guimarães, Thais Lopes
Head of Production
Clara Morelli
Producer
Vivi Torre
Set Editor
Julio Saez
VFX Composition
Carlos Campos, Rodrigo Vec, Teka Munhoz, Rogério Merlino
Motion Graphics
Felipe Frazão, Julio Saez
3D
Filipe Lopes, Diego Esteves, Márcio Nicolosi
2D Animation
Henrique Lobato, Anderson Omori, Chang Tong, Jhonny Bezerra
Art Director
Henrique Lobato
Color Grading
Leandro Lamezi, Serginho Pasqualino, Letícia Blanco
Animatic
Bruno Tedesco
Storyboard
Libero Malavoglia
Set Design and Animation Assistant
Michelle Chuang