BBDO New York

Day One “Sunshine”

In a time where the digital glimpse into a relationship is usually a picture perfect happy couple, appearances can be more deceiving than ever. A youthful romance turns from heart emojis to jealousy and control before your eyes in an impactful animated short film, “Sunshine,” for nonprofit Day One from BBDO and creative studio Lobo. The animated nature of the short, led by Lobo Creative Director Guilherme Marcondes, shows a budding young love, moving from the blissful early stages of carnival-won stuffed animals and selfies to a gradually more jealous, controlling and abusive relationship.

The meaningful short launches in conjunction with Teen Dating Violence Awareness Month and amidst the flurry of conversation surrounding the #MeToo movement, and is aligned with Day One’s mission to partner with youth to end dating abuse and domestic violence through community education, supportive services, legal advocacy and leadership development.

The upbeat “Walking on Sunshine” pop track is juxtaposed with the subtly sinister direction of the narrative, initially aligning with the sweet early romantic moments but quickly turning as a dark backdrop to the pervasive abusive behaviors.

Stills & Concept Art

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Credits

Agency
BBDO NY
Executive Producers
Luis Ribeiro, Alberto Lopes, Sergio Salles
Global Head of Production
Loic François Marie Dubois
Director
Guilherme Marcondes
Producer
Aron Matschulat Aguiar
Coordinators
Michelle Vinotti, Clara Morelli
Production Assistants
Gabriela Leal, Lorenzo di Pace
Art Director
Felipe Jornada
Concept Artists
João Lavieri, Felipe Jornada, Rômulo de Oliveira, Wilson Panassi
Storyboard
Antonio Soares Neto, Vinicius Barros
CG Director
Olavo Chagas
Modelling
Milton Dias, Frederico Martins, Diego Esteves, Eiti Sato, Daniel Adami, Felipe Bassi, Leo Rezende, Marcel Fukuwara
Lead Rigging
Flavio Castello
Rigging
Alexandre Marassá, Felipe Gimenes
Animation Coordinator
Leonardo Cadaval
Animation Supervisor
Marcio Nicolosi
Previs
Lucas Peres
Animators
Andrea Delfino, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Janaina Bonacelli, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Marcio Nicolosi, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
Lookdev & Render
Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
Lead Compositor
Bruno Ferrari
Compositors
Diogo Girondi, Nara Andrade, Renato Trippi, Guilherme Sarinho
VFX
Lucas Stringhetti
VFX 2D
Chan Tong
Color Grading
CO3, Leticia Blanco
Editor
Aron Matschulat Aguiar
Assistant Editor
Eduardo Lopes
R&D
Giovanni Meneghel, Cláudia Fujiwara, Vedran Sinobad, Diana Naranjo Pomalaya
Technical Support
Cadu Penacchin, Weslley Oliveira, Mateus Ruiz