Chobani

CHOBANI NUT BUTTER “PERFECT MATCH”

Nut butter and Greek yogurt is a pair that goes great together. So why not talk about this perfect match as a love story? That’s what Chobani and Lobo brought to the table to promote the brand’s line of Greek yogurt paired with almond, cashew and hazelnut butters.

The film portrays this irresistible combination as a sweet, heartfelt – and slightly absurd – love story between a Cow (representing yogurt) and an Almond (the nut butter). The tale of their relationship is told through a series of animated portraits hanging on the walls of a cozy living room, showing various stages of their romance – from how they first met to their wedding to growing old together.

Even with this nonsensical premise the spot feels warm and intimate, with an ambiance that reminds us of grandma’s house. This was conveyed through a carefully, lovingly crafted scale model set of the living room, rich in details that suggest a lived-in place full of memories of a happy life together.

It all started with concept artwork of the living room, establishing all the visual details and mood of the setting. Our CG team then started to model the furniture pieces while the fabrication crew built the scale model of the room in our stop motion studio. The CG furniture was then 3D-printed, painted and finished before being added to the scale model. As the stop motion team put the final touches to the setting, a CG replica of the living room was created on the computer and used to create a previz of the camera animation. The camera data was then exported to our motion control rig, which performed the exact same camera moves around the physical model of the living room. Finally, the footage was brought back into our computers for post-production and the addition of 2D animated clips of Cow and Nut inside the picture frames.

Stills & Concept Art

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Credits

Director
Mateus de Paula Santos, Guilherme Marcondes
Executive Producer
Luis Ribeiro
Production Coordinator
Chico Puech
Production Assistant
Fernando Alcantara
Head of Production
Clara Morelli
Producer
Priscila Conde
Concept
Felipe Jornada
Set Designer
Fabi Fukui
Miniature Set Fabricators
João Cunha, William Pereira, Fabi Fukui, Natalia Vaz, José Silva, Michelle Chuang, Luiz Kojo, Pedro Pinho
Motion Control Operator
Lee Peffer
Director of Photography
Lucas Barreto
Motion Control Tech
Andre de Souza
Stop Motion Coordinator
Bianca Viani
Stop Motion Production Coordinator
Juliana Salviano
Assistant Director
Gil Chagas
Assistant Camera
Fábio Henrique Batista Moraes
Editing
Pedro Falcone
Gaffer
Ailton Hipolito da Fila
Color Correction
Leticia Blanco
After Effects Composition
Felipe Silva
Nuke Comp
Rodrigo Vec
Nuke Tracking
Carlos Campos, Leandro Pena
3D Coordinator
Danilo Enoki
3D Models
Marcos Smirkoff
2D Animation
Chan Tong