Chobani Creative

Chobani “FlipLand”

Chobani is an American yogurt brand that revolutionized the segment by popularizing the Greek-style variant of the product. To promote their line of mix-in yogurt snacks, called Flip, Chobani’s creative department invited Lobo to create a series of spots that illustrated the concept of “FlipLand”: a fantastic, whimsical world into which people in ordinary situations are magically transported when they open up a Flip. But instead of being carried away to a different place, it’s their own environment that’s transformed into FlipLand: a conventional kitchen becomes a sun-drenched farm; a humdrum office turns into a dazzling circus; and a bland refrigerator opens up to reveal a lively miniature landscape in every shelf.

The concepts of “natural” and “wholesome” are of greatest importance to the brand. That’s why we followed a creative direction that privileged craft production techniques over flashy digital effects in order to bring FlipLand to life. Scale models, scenic props, stop motion animation and other similar resources were employed to give the spots a tangible, handmade look and a surrealistic yet accessible, welcoming feel.

Videos

Chobani “Fridge Adventure”
Chobani “The Farm”
Chobani "Big Top"

Stills & Concept Art

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Credits

Agency
Chobani Creative
Chief Marketing Officer
Peter McGuinness
Chief Creative Officer
Leland Maschmeyer
Vice President of Brand Design
Lisa Smith
Associate Creative Director
Connor Dooley, Eric Johnson, Daniel Adrian
Managing Director
Kwame Taylor-Hayford
Executive Producer
Kwame Taylor-Hayford, Bianca Cochran
Producer
Kristy Kelly
Directors
Mateus de Paula Santos. João Tenório, Guilherme Marcondes
Executive Producer
Luis Ribeiro
Global Head of Production
Loic Francois Marie Dubois
Producer
Gabriela Leal
Post-Production Supervisor
Eduardo Galvão
Coordinators
Helena Jardim and Clara Morelli
Directors of Photography
Alexandre Elaiuy and Fernando Oliveira
Production Designer
Marcelo Reginato
Stop Motion Animation
Lee Peffer
Lead Miniature Set Builder
Fabiana Fukui
Editorial Company: LOBO
Herbert Gondo
Color/Finish Company
Lobo
Music Company
New Math